E123e is the leading Contextual Textlink and Display Advertising Platform. It delivers high quality traffic to advertisers through a winning combination of high performing ad units, granular targeting, competitive pricing, and multiple optimization capabilities.
Launched in 2006, E123e is one of the most profitable sources of traffic for our advertisers. With highly competitive CPCs (cost–per–click) compared to other traffic sources such as search engines, extremely well targeted ad placements, and an audience with high purchase intent, E123e's over 2,000 daily advertisers consistently get high quality traffic and great conversion rates at market beating CPAs (cost–per–acquisition) and CPLs (cost–per–lead).
With most of the top online direct advertisers using E123e along with many agencies and affiliates, it is the go–to destination for high quality traffic. E123e's two main ad units are: textlink ads (available in multiple ad formats) and interstitials. Pricing is based on CPV (cost–per–view), and CPC.
Our network of US based game & app users generate over 350,000,000 targeted impressions per month.
Primary: Females who are married and have children. They make the purchase decisions in their household, are online most days and shop online frequently.
Secondary: They are mostly male urbanites and very active on social websites. They are very active online. Most shop online to save time and for convenience.
|18-24 = 20%
|35-44 = 37%
|45-54 = 18%
|$40K to $59K = 32%
|$60K to $74K = 16%
|$75K to $99K = 22%
|$100K plus = 30%
Online Shopping Behavior
|70% shopped online in the last 30 days
Our audience has grown more than 25% each quarter for the past three years. This growth allows our advertisers to reach more and more unique visitors every month.
E123e triple intent
Before a user clicks through to the advertiser's landing page, they must do 3 things:
- Scroll over the keyword to open the ad
- Read the ad
- Click the ad
This insures high visitor quality, and leads to higher conversion rates. E123e provides advertisers with various targeting options to optimize their campaigns driving CTRs (click–through–rate) up to 12% for some campaigns with an average of 7%.
Be Where Customers Can Be Reached
Our network of millions of game & app users opt–in to view advertisements. These ads are only shown to the users when they are browsing the internet for content relevant to that ad. This ensures that advertisers always get high quality traffic by reaching the right audience at the right time.
Example: A consumer browsing auto insurance related topics will see auto insurance related ads.
E123e offers our advertisers various targeting options such as keywords, URLs, search terms, categories, geos and day–and–week–parting
KEYWORDS IN CONTENT
Advertisers can target keywords and phrases when they appear in highly relevant content. When users browse the internet, E123e highlights these words turning them into highly relevant clickable advertisements.
Advertisers can include website URLs as targets. When our users visit that website they will see the advertiser's ad. This is only available for interstitials.
Advertisers can create a list of search terms that will trigger their interstitial when a user enters one of those terms in any of the leading search engines.
CATEGORIES OR VERTICALS
E123e provides our advertisers with a pre–built list of at least 75 categories or verticals to choose from. These categories are targeted by E123e using keywords and URLs.
SOME OF OUR TOP CATEGORIES
||Health & Wellness
E123e has various geo targeting capabilities. In addition to US traffic, we also offer traffic from several international sources.
DAY AND WEEK PARTING
Our advertisers have the option to day–part (run the ad during certain hours of the day) or week–part (run the ad during certain days of the week) to optimize their campaigns.
Conversions can be viewed in the Target Optimization Tool. The Advertisers can also view conversions through any Campaign, Creative, and Target level Reports. Advertisers can track target level conversions in their own in–house reporting system using E123e's dynamic keyword passthrough variable.
E123e offers various reports and optimization tools to our advertisers through the interface. These reports and tools help advertisers optimize ad campaigns to achieve the highest yield.
Advertisers have access to many reports that provide them with 100% transparency on how their marketing dollars are spent, and the results it generates. These reports can be generated at various levels, including:
Keywords or Targets
TARGET OPTIMIZATION TOOL
The target optimization tool is best used for day to day optimizations. It enables the advertiser to filter by campaign, creative, target, date, creative type, and target status. Bid changes, pausing/resuming/deleting targets based on CPA optimization as well any other target level adjustments can be done with this tool.
E123e provides advertisers with access to an API which they can use to:
- Make bulk changes
- Upload, pause, delete and resume campaigns, creatives & targets
- Automate bidding
For more information regarding the API, please contact us.
Every advertiser is assigned a E123e Sales Representative when they first sign up. E123e also has an extensive Account Management Team that can answer any questions or help advertisers set up or optimize their campaigns. For qualifying accounts, the Account Management Team is available during business hours by both email and phone.
While E123e is self–serve, our team of experienced account managers can manage campaigns on a day–to–day basis for large premium accounts. Please call us to see if you qualify.
- Set up campaigns
- Generate keyword & target lists
- Setup proper tracking to track conversions
- Check campaigns daily to make sure performance is on par with the advertiser's goals
- Continually Optimize campaigns
- Communicate with the advertiser on a regular basis
- Analyze further growth potential and present it to the advertiser to increase campaign performance
E123e currently supports two ad types; textlink ads (available in multiple ad formats) and targeted interstitials.
- 100% user initiated
- Matches creative to relevant words and phrases
in web content
- Be where your consumers can be reached.
Internet users are only conducting searches 5%
of the time they’re on the internet; the other
95% is spent engaged in content.
- 50% more effective than traditional banner
- The perfect mix of branding and performance;
All impressions are free of charge until the user
decides to engage further by clicking through
TEXTLINK AD FORMATS
Image Area: 234 x 60px
Populate the ad unit with a flash
or static image. Targeted text
copy and an embedded link
make this a very effective unit.
Image Area: 125 x 125px
Show users a flash or a static
image half banner with this ad
unit. Include targeted text
creative and an embedded link to
Show users compelling text
crafted into an effective
call-to-action. This is a very
versatile and nimble ad unit
300 x 250 Image Textlink
Image Area: 300 x 250px
This is a great option when
displaying an image is your main
focus. An effective way to serve extremely targeted standard
Image Area: 300 x 250px
Deliver a combined audio/visual
video ad targeted by keyword.
The most targeted video ad on the planet.
E123e technology displays your full-page ad to the
consumer right at the moment of interest. It is the most
innovative online ad unit generating unprecedented ROI.
- Target via keyword and/or URL
- Recognizes keywords, keyword phrases and URLs
when users search or browse anywhere on the web
- Optimized and managed down to the keyword or
- High performing ad unit
- Deliver rich content with the ability to auto play a
video or audio file
- Delivered in a large 800 x 600px window when the
keyword or URL is recognized
E123e is the go to destination for most of the top online direct advertisers, agencies & affiliates.
Great-looking design, however, is only the start of the search-engine ranking battle. Our Search Engine Optimization team undergoes constant training, to stay on top of the ever-changing guidelines for website optimization.
Here are some of the questions most frequently asked by our advertisers.
WHAT IS Bye Felicia Shopping?
E123e is a contextual advertising system that connects savvy advertisers to motivated users. It is self–serve, bid–based and opening an account is free. There are currently two different ad units advertisers can choose from and they are priced on a CPC or CPV basis. Advertisers can target users via keywords and multiple creative executions.
HOW DOES AN ADVERTISER OPEN A Bye Felicia Shopping ACCOUNT AND WHAT IS INCLUDED WITH AN ACCOUNT?
E123e accounts are free and there is no obligation to sign–up. All advertisers must be approved and the minimum deposit to get started is $1,000. Accounts may be set up with different campaigns, different creatives, and multiple keyword lists. Accounts include, at no charge, a very broad reporting suite and multiple controls to manage and optimize campaigns.
WHO IS THE Bye Felicia Shopping AUDIENCE?
E123e targets the very desirable casual gaming audience which tends to be female with an average age in the early to mid thirties. E123e gives advertisers the ability to precisely target millions of these consumers every day.
WHAT ARE THE TOP Bye Felicia Shopping VERTICALS OR ADVERTISING CATEGORIES?
E123e currently has thousands of advertisers in over 75 verticals. Top verticals include Online Education, Finance, Dating, Shopping and Coupon/Daily deals. Casual gaming and entertainment offers also do tremendously well with the E123e audience.
HOW MUCH TRAFFIC CAN ADVERTISERS EXPECT FROM THE PROGRAM?
E123e has the ability to drive large volumes of high quality traffic and once an account is running, the E123e platform allows for the ability to quickly help optimize traffic volume. The E123e account management team can also help with optimization. Specific campaign traffic volume generally depends upon the following factors: (1) The size of the keyword list; (2) Bids; (3) Daily campaign budgets; and (4) The popularity of the vertical.
HOW DOES Bye Felicia Shopping CHARGE ADVERTISERS?
Most ad units are based upon CPC or CPV pricing. In case of CPC pricing, if a user views and then clicks on an ad, the advertiser is charged and the account balance is reduced by the bid price. In the case of CPV pricing, if a user views the interstitial (landing page), the advertiser is charged and the account balance is reduced by the bid price. The system dynamically charges advertisers the per unit price using an auction–style pricing model which operates like other major online auction systems. Advertisers have the ability to see other bids in the network and can attempt to outbid them. The higher the bid, the higher the placement and the more frequently the ad will be served to E123e users.
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